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Singtel

Interactive game Singapore touchscreen kiosk with players engaging in branded activation experience
Gamified event kiosk Singapore branded touchscreen game attracting crowds and participation
Mall activation Singapore interactive game booth with themed experience driving engagement

Project Overview

Singtel, in collaboration with Nickelodeon, engaged us to create an interactive Ninja Turtles-themed trivia experience for a digital kiosk, as part of a mission card booth. The activation combined fun challenges with branded storytelling, driving engagement while guiding attendees through a structured event journey.

Impact

The activation transformed a traditional quiz into an engaging, interactive touchpoint that drew crowds and increased dwell time on the exhibition floor.

By combining simple gameplay with instant feedback and rewards, the experience motivated participation while reinforcing key messages in a fun and accessible way.

Attendees enjoyed a smooth, intuitive journey from interaction to prize redemption, resulting in higher engagement and positive on-site experiences.

What We Build

Core Platforms
Custom Trivia Game System: A fully developed trivia engine designed to deliver fast, responsive gameplay. Built to handle continuous participation in a live event setting.
Digital Kiosk Integration: Deployed on an interactive kiosk, allowing easy access and intuitive navigation for attendees. Optimised for touch interaction and high visibility within the booth.
Event System Integration: Connected with the broader mission card mechanics, ensuring the trivia game contributed to overall event progression. This created a cohesive and guided user journey.

Interactive Experiences
Ninja Turtles-Themed Gameplay: Trivia questions and visuals were designed around the Ninja Turtles universe, creating a familiar and engaging experience.
Challenge-Based Engagement: Participants completed trivia challenges as part of the mission flow. 
Real-Time Feedback: Immediate responses and scoring kept users engaged and motivated. 

Social & Connectivity Layer
Mission Card Connectivity: The game was linked to the mission card system, allowing progress and completion to be tracked seamlessly. This ensured a connected experience across multiple touchpoints.
Onsite Engagement Touchpoint: The kiosk acted as a key interaction node within the booth, attracting attention and guiding attendee flow. It helped increase dwell time and participation.
Event-Ready Deployment: Designed for stable performance and quick setup in a high-traffic environment. Ensured consistent gameplay throughout the activation.

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