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BMW

Lucky draw activation Singapore interactive prize board for event engagement and participation
Custom lucky draw machine Singapore roadshow activation with gamified prize system
Interactive prize activation Singapore branded lucky draw experience for customer engagement

Project Overview

BMW engaged us to design and develop a custom lucky draw machine for their roadshow, creating an interactive way for attendees to participate and win prizes. The experience was triggered via QR code scanning, transforming a simple draw into a dynamic and engaging activation.

Impact

The simple QR-triggered mechanic encouraged high engagement and ease of entry. More attendees were able to participate quickly.

The customised and branded interaction created a premium and memorable touchpoint. It reinforced BMW’s presence at the roadshow.

Contactless interaction reduced friction and waiting time, improving overall attendee experience.

What We Build

Core Platforms
Custom Lucky Draw Machine: A fully customised machine built to support interactive draw mechanics and reliable prize execution. Designed for stability and performance in a live roadshow environment.
QR Code Activation System: Participants triggered the draw by scanning a QR code, enabling quick and contactless interaction. 
Branded System Integration: The machine and interface were tailored to BMW’s campaign theme and visual identity. 

Interactive Experiences
Digital Lucky Draw Mechanics: Attendees activated the draw through a simple scan-and-play flow. 
Real-Time Feedback: Immediate visual and system responses created excitement and anticipation during the draw process. 
Seamless Interaction Flow: The entire journey from QR scan to result was designed to be smooth and frictionless. 

Social & Connectivity Layer
Onsite Engagement Touchpoint: The machine served as a focal point, attracting attendees and encouraging participation at the booth. It helped increase visibility and foot traffic.
System Reliability & Sync: Real-time communication between input, draw logic, and output ensured accurate and consistent results. This maintained trust and smooth operation throughout the event.
Event-Ready Deployment: Built for quick setup and stable performance in high-traffic environments. The system operated efficiently with minimal supervision.

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