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Cyber Safe in the City
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Project Overview
We designed and delivered an interactive roadshow activation aimed at educating the public about online scams and digital safety. Through hands-on, gamified experiences, attendees learned how to identify common scam tactics and protect themselves.
Impact
The activation transformed complex online safety topics into simple, interactive experiences that encouraged participation and learning.
By combining physical interaction with real-time feedback, the roadshow increased public awareness of scam prevention, password security, and safe online behaviour.
Attendees were guided through a clear learning journey that reinforced key safety messages through play, making the information more memorable and relatable.
What We Build
Core Platforms
Real-Time Validation System: A backend system that analysed participant inputs instantly and delivered clear, easy-to-understand feedback, reinforcing online security concepts on the spot.
Interactive Experiences
Interactive Vending Machine Experience: A custom-programmed vending machine designed to test the strength of participants’ passwords. Attendees entered a password to receive instant feedback, helping them understand best practices for creating secure passwords in a safe, educational environment.
Basketball Quiz Challenge: A fast-paced, physical quiz where participants answered scam-awareness questions by shooting a basketball into the correct hoop, turning online safety education into an active and engaging experience.
Custom Photobooth Experience: An interactive photo station where attendees could take a picture and choose from a selection of themed digital frames tied to online safety messages—creating a personalised keepsake and extending the campaign’s visibility through social sharing.
Social & Connectivity Layer
Gamified Learning Touchpoints: Interactive activities designed to test knowledge, encourage participation, and reinforce key messages around online safety and scam prevention.
Live Feedback & Engagement Displays: Real-time visual feedback and prompts that highlighted correct answers, reinforced learning outcomes, and encouraged continued participation throughout the activation.
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